10 social media marketing tips for businesses
Social media should be a key piece in your brand’s marketing strategy, but it’s not a one-size-fits-all product. Here are ten tips for how your business should use these channels.
Yousif Abood
Roles and permissions reference
SocialWeaver lets you easily manage user permissions to suit your team's setup and structure. There are three roles, each a set of permissions assigned to a user at the Organization, Channel, or Employee Group level. This way, every team member gets the appropriate access to the channels and groups they need.
Organization roles
Organization roles encompass all administrative permissions you can delegate to a user, along with billing and broad team management responsibilities. We categorize these predefined roles into three main types: Owner, Admin, and User. The following table shows the permissions assigned to each role.
| Permission | Owner | Admin | User |
|---|---|---|---|
| Manage Billing | X | ||
| Manage Account | X | X | |
| Manage Channels | X | X | |
| Manage Users | X | X | |
| Manage Groups | X | X | |
| Manage Employees | X | X |
- Manage Billing: Allows the user to view, edit, update billing information, and delete account.
- Manage Account: Allows the user to update all application settings:
- Manage organization profile (e.g. organization name, address, and thumbnail)
- Manage engagement channels (e.g. enable/disable Slack, Microsoft Teams, Email, and automatic content sharing and liking)
- Manage integrations (e.g. Slack, Microsoft Teams, Bitly, and Zapier)
- Manage url tracking presets
- Manage hashtag groups
- Manage content tags
- Manage Channels: Allows the user to add, remove, reauthorize social media channels, and manage streams.
- Manage Users: Allows the user to manage other users.
- Manage Groups: Allows the user to create, rename, and delete employee groups.
- Manage Employees: Allows the user to invite, delete, and assign groups to employees.
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The Owner role is assigned by default to the account creator, and this is the only role with the privilege to share content with all employees, irrespective of their assigned employee group.
The default role for newly invited users is User. The person inviting other users can change this role to Admin or Owner, provided that they themselves hold a role of the same or higher level. For instance, an Admin can assign either the Admin or User role when inviting new users but cannot assign the Owner role, as it's a higher-level role.
Channel roles
Channel roles, assigned per channel to each user, enhance control over your social channels. They come in three predefined types: Full Publishing, Read Only, and No Access.
| Permission | Full Publishing | Read Only | No Access |
|---|---|---|---|
| Publish | X | ||
| View Channel | X | X | |
| View Analytics | X | X |
- Publish: Provides full publishing permissions for the channel, allowing one-time publishing, content scheduling, reactions and comments, as well as adding content to the library.
- View Channel: Permits the user to view the channel, along with all published and scheduled related content.
- View Analytics: Permits the user to view the channel mertics and reports.
Employee group roles
Employee group roles, assigned per group to each user. They come in three predefined types: Content Curator, Read Only, and No Access.
| Permission | Content Curator | Read Only | No Access |
|---|---|---|---|
| Share Content | X | ||
| View Group | X | X | |
| Assign Employees to Groups | X | X |
- Share Content: Provides full content sharing and amplification permissions for the group.
- View Group: Permits the user to view the group, along with all amplified and scheduled shares.
- Assign Employees to Groups: Permits the user to assign employees to groups.
Users without the Content Curator role for a certain group cannot select that group or its member employees when sharing content.
