10 social media marketing tips for businesses
Social media should be a key piece in your brand’s marketing strategy, but it’s not a one-size-fits-all product. Here are ten tips for how your business should use these channels.
Yousif Abood
How to share and amplify LinkedIn posts from Slack
SocialWeaver brings your organization's LinkedIn posts to Slack, allowing you to share, react, and comment with a single click.
Follow these steps to connect your LinkedIn profile to your organization's SocialWeaver account:
Connect your LinkedIn account
1. Click on the invite link you received from your marketing team. The link should look something like this: https://app.socialweaver.com/auth/employee/XXXXXXXX-XXXX-XXXX-XXXX-XXXXXXXXXXX/connect?group=marketing
2. Click Continue to proceed to LinkedIn.
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SocialWeaver will not have access to or be able to store your LinkedIn credentials. When you authenticate with LinkedIn, you'll see a complete list of all the permissions and account information the SocialWeaver app will obtain.
3. Enter your LinkedIn credentials, then click Sign in.
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This dialog will be skipped automatically if you're already signed in to LinkedIn on your current browser session.
4. Click on Allow to proceed. You will be redirect back to SocialWeaver.
5. Select your preferred approval mode. There are two available modes of content approval in SocialWeaver:
- Manual (Recommended): This is the default content approval mode where you manually share, comment, and like all LinkedIn content pushed to Slack.
- Automatic: Give your organization permission to share and like posts on your behalf. Only posts shared on your organization's LinkedIn page can be automatically re-shared and liked on your behalf.
If you choose the manual approval mode, you'll need to enable at least one option to receive content notifications. To enable Slack, click on the Connect your Slack account link. You will be redirected to Slack to enter your account credentials.
6. Enter your organization's Slack workspace URL, then click Continue. You will be redirected back to SocialWeaver once the authentication process is done.
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This step will be skipped automatically if you're already signed in to Slack on your current browser session.
7. Enter your Slack username and password, then click Sign in.
8. Click on Allow to proceed. You will be redirect back to SocialWeaver.
9. Make sure the Slack checkbox is checked, then click on Save.
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You can check the email checkbox as well if you'd like to engage with content via email as an additional method.
You can return to this page and make changes by visiting the same invite link from step one or clicking on the Preferences button from the Home tab on the SocialWeaver Slack application.
Engage with content from Slack
After completing the account configuration process above, you should be ready to start engaging with your Organization's LinkedIn content directly from Slack.
When a new LinkedIn post is published, you'll receive a notification on the SocialWeaver app. Here's an example of what it should look like:
You should be able to:
- Like. This is the equivalent of finding the post on LinkedIn and liking it.
- Share the post to your LinkedIn feed. And
- Comment.
