With SocialWeaver, you can compose and publish content directly to LinkedIn while simultaneously amplifying it to employees. Employees can engage with the post directly from Microsoft Teams, Slack, or email, making it easier to drive interaction and expand reach. This guide covers everything from creating posts to tagging, managing links, and sharing with your team. Let’s get started.

Connecting your LinkedIn channels

SocialWeaver supports publishing to both LinkedIn personal profiles and company pages, which are collectively referred to as private channels. This flexibility allows you to share content either as an individual or on behalf of your organization.

To connect your LinkedIn channels, follow these quick steps:

1. Sign in to your SocialWeaver account.
2. Click the Settings icon from the side menu. This will open the Channels page by default.

3. Click Connect New Channel and choose Private Channels, then select LinkedIn.
4. Authenticate using your LinkedIn account and grant the necessary permissions.
5. Select all the LinkedIn channels you’d like to connect, then click Save.

For a detailed, step-by-step guide on connecting LinkedIn channels, check out how to connect LinkedIn pages and personal profiles.

What kind of content can be published

SocialWeaver supports publishing a range of content types to LinkedIn, whether you’re posting to a personal profile or a business page. Here’s what you can publish and the requirements for each type:

• Text-only posts
  • Share updates, thoughts, or announcements without any media.
  • Maximum character limit: 3,000 for personal profiles, 1,300 for company pages.
• Posts with images
  • Attach a single image or multiple images up to 9 per post
  • Supported formats: JPEG, PNG, and GIF.
• Video posts
  • Supported formats: MP4 and MOV.
  • Maximum File Size: 200 MB
  • Maximum video length: 10 minutes.
  • Recommended Resolution: 720p or higher.
• Posts with links
  • Add URLs to share articles, websites, or resources.
  • LinkedIn automatically generates a preview with metadata like title, description, and image.
  • You can customize the URL metadata (title, description, and image) in SocialWeaver before publishing.

Now, let’s go over how you can compose and customize your content before publishing.

Using the Composer to create LinkedIn posts

You can open the composer by clicking on the Compose icon located in the top left corner of your dashboard. This will bring up the composer dialog, where you can craft your posts and preview how they’ll look on LinkedIn.

The composer is divided into two main panes:

• Compose pane: This is where you compose and configure your post.
• Preview pane: A real-time preview showing how your content will appear on LinkedIn once published.

Within the compose pane, there are three key elements:

1. Channel Selector
   Select which channels you want to publish to. You can add multiple LinkedIn channels and mix personal profiles with business pages.
2. Compose box
   Type your post and format it by adding media, hashtags, mentions, and links.
3. Publishing options
   Choose when to publish your post with three primary options:
   • Add to Library: Save the post to your content library to be picked up by the scheduler for an existing publishing campaign.
   • Schedule: Publish the post at a specific date and time.
   • Publish Now: Instantly publish the post to your selected channels.

Next, we’ll take a closer look at each part of the composer and how to use them effectively.

Channel Selector

The Channel Selector is where you choose the LinkedIn channels you’d like to publish your post to. It’s a good idea to select your channels first, as this enables the real-time preview option in the Preview pane.

• Click anywhere inside the Channel Selector to see all available channels.

• Alternatively, type the name of the channel directly into the Channel Selector to quickly find and select it.

Next, let’s take a closer look at the Compose Box.

Compose Box

The Compose Box is where you create your post content. Simply click inside to focus and start typing. It’s intuitive and works just as you’d expect.

At the bottom of the Compose Box, you’ll find a toolbar with several options to enhance your post:

1. Attach images or videos
   Add media files to make your post more engaging.
2. Insert saved hashtag groups
   Use pre-saved hashtag groups for consistency and efficiency. Learn more in our articles:
   • How to create hashtag groups
   • How to use hashtag groups
3. Share to employees
   You can also share your post with employees through their preferred communication platform—Microsoft Teams, Slack, or email—when it’s published. This ensures that the final version, once live on LinkedIn, is sent to your selected employees or groups so they can engage with it by liking, sharing, or commenting directly through their chosen tool.

You can also:

• Attach links: Type or paste links anywhere in the Compose Box to attach a link to your post and generate a link preview.
  • Link preview options:
    • Use Add Tracking to add UTM parameters for Google Analytics. Check out our article on understanding the basics of UTM parameters and how to use them.
    • Shorten the link using Bitly if you’ve configured the Bitly integration.
    • Use the Edit Metadata button at the bottom of the link preview to update the link’s title, image, and description. This opens a dialog where you can customize the metadata to better align with your content and audience.

• Mention companies:
  • Type @ followed by the vanity name of the channel to mention them.
  • Be sure to make a selection from the dropdown menu for the mention be sent to LinkedIn properly.

Next, we’ll explore how to schedule or publish your post.

Publishing Options

When your post is ready, SocialWeaver offers three main publishing options: Publish Now, Schedule, and Add to Library. We will focus on the first two in this guide.

Publish Now

As the name suggests, this option publishes your post immediately to the selected LinkedIn channels.

• Save to Content Library: Before publishing, you can toggle the Save to Content Library option to save a copy of the post for future use.
• Saved posts can be updated and published again later.
• To view or edit saved posts, go to Publisher > Content Library.

When you’re ready, simply click Publish Now to send your post live.

Schedule

The Schedule option lets you plan ahead by setting a specific date and time for your post to be published.

• Select the desired date and time in the scheduling dialog.
• Click Schedule to finalize.

Scheduled posts are added to your publishing calendar. To view or manage them, go to Publisher > Calendar.

That's it for this one. For more tips and guidance, explore additional resources in our Help Center.